If we count all the money in Apple’s pockets from iOS devices vs. all the money in Google’s pockets from Android devices (and throw in ODMs like HTC, Samsung, and Motorola for good measure), Apple’s clearly winning. Heck, if we count the amount of customer satisfaction, the amount of iPhones sold vs. any other handset„ etc. you can find any number of reasons to rationalize the iPhone as winning.

And that’s fine. But I’d argue it’s wrong. Apple isn’t winning.

Apple’s already won.